Emotions, the next event KPI?
For the modern meeting organiser, the new key measure of success is attendee engagement.
In a sea of data points tracking everything and anything throughout an event, how can we identify the most valuable insights to effectively measure ROI?
For one of our events, we used a new technology called facial coding to measure emotional data. Through measurable insights, find out how this technology can be used to improve content and format to create more engaging events.
Discover our approach, findings, and recommendations in our White Paper.