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2025 Global Business Travel Forecast

Understand future pricing in air, hotel and ground transportation to build and budget your travel and events program.

The CWT GBTA Global Business Travel Forecast 2025 helps businesses understand forecasted market pricing for airfares, hotel room rates, ground transport and meetings and events. Packed with micro and macroeconomic trends, insights from industry leaders, and in-depth analysis, you’ll be one step ahead of the curve.

Read the Forecast



Create value through the power of human connection

If we look at events in their simplest form the ultimate goal is to ensure that your attendees buy more, learn more, or sell more. Connecting and re-connecting is the root of real, tangible ROI.

CWT Meetings and Events supports our customers as much or as little as is needed through a flexible service offering ranging from individual services through to truly end-to-end products and services that all have one aim: Bringing people together, all over the world, be it globally, locally or virtually.

From experiential events to Strategic Meetings Management (SMM), from creative content to events logistics, with sustainable, data-driven results, we are truly your “One Stop Shop” for Meetings & Events

Are you ready?

WHAT WE DO

Our events

Take events to the next level

Whether you want to wow your audiences or reward your teams, CWT Meetings & Events can help your events to be fresh, innovative, creative and engaging.

From incentives to roadshows and conferences to marketing events, talk to our experienced event planners.

Our events

Strategic Meetings Management

Strategic Meetings Management

An SMM program can help you:

  • mitigate risks
  • support your sustainability goals
  • Increase the visibility of your spend
  • reduce your costs
  • deliver superior customer service
  • reach your business objectives

Find out more

One CWT

Combine your travel and meeting strategy

Connect travel and events for a straightforward experience for both business travelers and meeting attendees.

Benefit from integrated technology, data and operations to simplify the user experience and uplift customer satisfaction at an optimal price.

Get started

Virtual and hybrid events

Stay connected with our virtual and hybrid events

When you need more than Zoom, CWT M&E offers digital events solutions tailored to you.

We will keep your audiences engaged with a combination of relevant content, and video and production capabilities.

Get digital

Explore some of our local experience

Our People
uk

United Kingdom

Sophie Project Manager United Kingdom

Sophie

Since 2022

Although I have only been with CWT a short time, my experience has strongly developed by working on a varied range of events and clients from different sectors. I have succeeded in executing and managing many innovative and high-profile events, and I have now leveraged my strengths to lead the deployment of all sustainable initiatives. I’m based in the UK, but I truly feel the connection with the other CWT team members and it’s great to work in a big multinational company where support and knowledge is shared broadly. I enjoy team work, the motivational atmosphere and the person-focused approach. Colleagues, clients and suppliers are key when every day is different…

br

Brazil

Bianca Country Head M&E Brazil Brazil

Bianca

Since 2014

I am highly motivated at work with the fantastic teams and clients we have. I love overcoming challenges and going above and beyond to encourage others while developing myself too. I am passionate about the meetings & events industry because of the dynamics of various industries. I also enjoy supporting our clients’ needs and expectations, while designing, and supporting SMM deployment.

us

UNITED STATES

Amy Supervisor & Planner Group Travel Portfolio North America

Amy

Since 2000

I’ve been a part of the CWT Meetings & Events family for many years and I truly love every minute of what I do. I love working with our clients and organizing their group transportation services. I feel valued by them because they rely on me to ensure their attendees reach their meeting or event safely and on time. I get great joy out of meeting their needs and I strive to provide them the best customer service possible. It is a fantastic feeling, being a key player in the success of their business programs.

it

Italy

Francesca Creative Director Italy

Francesca

Since 2018

When I started at CWT, I knew I could have a lot of fun building a team that delivers creative, effective and impactful solutions to our clients.

Developing creative and communication concepts for our events is my way of increasing the value of my colleagues' work and, more importantly, our clients' investments.

de

Germany

Bertan Team Leader Germany

Bertan

Since 2010

I am responsible for the event business, the processes, and the creative input needed for managing events of all types and sizes. I am driven by the daily challenges and the problem-solving skills that my team and I need to make clients happy. These are the experiences that forge a bond between the members of the meetings & events team!

fi

Finland

Tiina Muukari Regional Director of Sales North EMEA Finland

Tiina Muukari

Since 2012

In the travel and meetings industry since 1994 with extensive work history in sales, supplier management, and operations, I love leveraging my experience to help our clients drive their objectives and exceed targets. Our sales team adapts the CWT service offering to fit our clients’ requirements and identifies where it adds value to their program. The best part of my job is the diversity of clients, colleagues, and suppliers I can interact with daily. Collaborative stakeholder engagement and a positive attitude are key! 

es

Spain

Maria Sales & Account Manager Spain

Maria

Since 2015

My job consists of offering 360º proposals to our customers, adding value to their events and increasing the volume of their business. My favourite part of the job is being a part of new temporary project teams when working on projects with our clients. I believe that learning from each other, while sharing the same degree of commitment and passion for meetings and events is the key to success.

zh

China

Jessica National Operations Manager China

Jessica

Since 2014

I have been working within the meetings & events and the hospitality industry for over 20 years now. However, I have been a part of the CWT M&E family since 2014, and for the numerous years I have worked here, it has been a true pleasure. We have forward-thinking attitude to evolving industry trends in areas such as strategic meetings management. CWT M&E shapes us to be charismatic leaders, and with the support of my colleagues, and the lovely working environment, I make a huge operational difference day to day.

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