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Marrakech:

 

The Red City that embraces the soul of Morocco

 

January, 2025

Marrakech, the "Red City" of Morocco, has long been a symbol of enchantment and tradition. Strategically close to Europe, the city is a mere 90-minute flight from Madrid or three hours from London or Paris. The city is an economic hub and home to mosques, palaces and gardens, which makes it an ideal destination for conferences and incentive trips. 

This lively urban city has so much to offer, with maze-like alleys leading to thriving souks and of course its famous Jemaa el-Fnaa square. The pleasant climate, with mild winters and warm springs, ensures a comfortable experience for attendees. Near the historical city centre, Marrakech region offers a variety of breathtaking landscapes and sand dunes to explore. 

A blend of business and leisure

Marrakech seamlessly combines business facilities with leisure activities, making it a top choice for conferences and incentive trips. The city’s medina, a UNESCO World Heritage site, offers endless opportunities for exploration, from bustling souks to historic landmarks like the Koutoubia Mosque and the Majorelle Garden. 

The allure of Moroccan hospitality

Moroccan hospitality is legendary, rooted in a tradition of warmth and generosity. From the moment guests arrive, they are treated to an array of sensory delights: the aroma of freshly brewed mint tea, the vibrant colors of traditional décor, and the smiles of gracious hosts. This hospitality extends to every aspect of the stay, ensuring attendees feel valued and inspired.

A culinary journey like no other

Marrakech is a paradise for food lovers. Groups can indulge in sumptuous banquets featuring traditional Moroccan dishes like tagines and couscous, often served in atmospheric riads or under the stars. For a hands-on experience, cooking classes can be arranged, offering participants a chance to master the art of Moroccan cuisine. 

The famous Jemaa el-Fnaa square

At the heart of Marrakech lies the vibrant Jemaa el-Fnaa square, a UNESCO-recognized cultural hub. By day, it’s a bustling market with storytellers, snake charmers, and artisans. By night, it transforms into a lively scene of food stalls, music, and traditional performances, offering visitors an authentic taste of Moroccan life.

Sunrise splendor in the Atlas Mountains

For those seeking a tranquil escape, a sunrise hot air balloon ride over the Atlas Mountains offers breathtaking views and unforgettable moments. This experience is perfect for team-building or as a reward for top performers, providing a perspective that captures the essence of Morocco’s natural beauty. 

Marrakech -  Jemaa el-Fnaa squareJemaa el-Fnaa square

Urban parks of MarrakechUrban parks of Marrakech

Sahara - Erg ChebbiDesert Erg Chebbi

Unique experiences in the desert and beyond

No trip to Marrakech is complete without venturing into the desert. Incentive groups can:

  • Embark on camel treks across the golden dunes, immersing themselves in the serene beauty of the Sahara.
  • Enjoy thrilling 4x4 adventures or sandboarding excursions.
  • Conclude the day with a magical evening under the stars, complete with traditional music and a gourmet feast.

Accommodation for every occasion 

Some of the world’s most prestigious hotel brands have beautiful residences in Marrakech, offering venues tailored to corporate needs:

  • Mélia Marrakech: Set among palm trees and with splendid views of the majestic Atlas Mountains. With incredible red sunsets and a privileged climate. This hotel provides state-of-the-art conference facilities and luxurious amenities, ideal for both business meetings and leisure.
  • Hilton Ksar Char-Bagh: Located in a beautifully tended palm grove, the hotel is a 14th-century Riad that exudes grandeur and style. This property offers exceptional service, ensuring a seamless experience. Although the Medina is close by, Ksar Char-Bagh feels a world away from its bustle and heat.
  • Sofitel Marrakech Lounge and Spa: The hotel seamlessly combines contemporary designs with French elegance. Its opulent event spaces and luxurious amenities make it a top choice for high-profile gatherings.
  • Four Seasons Resort Marrakech: Renowned for its lush gardens and impeccable service, the Four Seasons is a haven for high-profile events and incentive trips, offering elegant meeting spaces and indulgent relaxation options.

Plan your 2025 event in Marrakech with CWT

As businesses seek meaningful ways to connect and motivate their teams, Marrakech emerges as a destination that promises inspiration, relaxation, and cultural discovery. With its luxurious accommodations, vibrant experiences, and unmatched hospitality, Marrakech is ready to host unforgettable congresses and incentive trips in 2025.

Let the "Red City" transform your next incentive into an extraordinary journey, let CWT help you!

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